{"id":6140,"date":"2026-08-26T17:42:12","date_gmt":"2026-08-26T15:42:12","guid":{"rendered":"https:\/\/aioclicks.com\/shutters-inc-case-study\/"},"modified":"2026-08-27T10:57:37","modified_gmt":"2026-08-27T08:57:37","slug":"shutters-inc-case-study","status":"publish","type":"page","link":"https:\/\/wp.aioclicks.com\/nl\/shutters-inc-case-study\/","title":{"rendered":"Shutters Inc Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6140\" class=\"elementor elementor-6140 elementor-6012\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab60812 e-flex e-con-boxed e-con e-parent\" data-id=\"ab60812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edecf49 elementor-widget elementor-widget-html\" data-id=\"edecf49\" data-element_type=\"widget\" data-e-type=\"widget\" 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ease, border-color .18s ease;\r\n  }\r\n  .ws-card:hover{\r\n    transform:translateY(-4px);\r\n    box-shadow:0 16px 34px rgba(1,33,84,0.10);\r\n    border-color:transparent;\r\n  }\r\n  .ws-card .ws-tag{\r\n    display:inline-block;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;\r\n    padding:3px 9px;border-radius:100px;background:var(--panel);color:var(--accent);margin-bottom:12px;\r\n  }\r\n  .ws-card h3{font-size:16px;color:var(--heading);font-weight:800;margin:0 0 8px;line-height:1.3;}\r\n  .ws-card p{font-size:13.5px;color:var(--body);margin:0;line-height:1.5;}\r\n  @media (max-width:820px){\r\n  }\r\n\r\n<\/style>\r\n\r\n  <div class=\"breadcrumb\">\r\n    <div class=\"wrap\">\r\n      <a href=\"\/\">Home<\/a><span class=\"sep\">\/<\/span><a href=\"\/cases\/\">Cases<\/a><span class=\"sep\">\/<\/span><span class=\"current\">Shutters Inc.<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <section class=\"case-hero\">\r\n    <div class=\"wrap\">\r\n      <div class=\"case-hero-grid\">\r\n        <div>\r\n          <div class=\"case-tags\">\r\n            <span class=\"case-tag\">Web &amp; App Building<\/span>\r\n            <span class=\"case-tag\">Paid &amp; Performance<\/span>\r\n          <\/div>\r\n          <h1>Hoe Shutters Inc. de Google Ads-kosten met 54% verlaagde en het verkeer met 233% liet groeien in Nederland en Duitsland<\/h1>\r\n          <ul class=\"case-stats\">\r\n            <li>Google Ads <strong>CPC daling van 54%<\/strong>, <strong>CPM daling van 42%<\/strong> \u2014 terwijl het verkeer met <strong>233%<\/strong> groeide<\/li>\r\n            <li>Conversiepercentage stijging van <strong>132%<\/strong>, met een CTR van <strong>7,25%<\/strong><\/li>\r\n            <li>Meta Ads kosten per landingspaginawergave met <strong>62%<\/strong> gedaald<\/li>\r\n          <\/ul>\r\n          <a href=\"\/free-analysis\/\" class=\"btn\"><span class=\"btn-inner\">Ontvang Uw Gratis Scan<\/span><\/a>\r\n        <\/div>\r\n        <div class=\"case-hero-img\">\r\n          <img decoding=\"async\" src=\"https:\/\/shuttersinc.nl\/wp-content\/uploads\/2026\/06\/aluminium-louvre-luiken-zwart-boerderij.webp.webp\" alt=\"Shutters Inc. \u2014 aluminium luiken\">\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <div class=\"case-nav-wrap\">\r\n    <nav class=\"case-nav\">\r\n      <a href=\"#client\">De Klant<\/a>\r\n      <a href=\"#challenge\">De Uitdaging<\/a>\r\n      <a href=\"#what-we-did\">Wat We Hebben Gedaan<\/a>\r\n      <a href=\"#results\">De Resultaten<\/a>\r\n      <a href=\"#more-cases\">Meer Cases<\/a>\r\n    <\/nav>\r\n  <\/div>\r\n\r\n  <section class=\"case-section\" id=\"client\">\r\n    <div class=\"wrap\">\r\n      <div class=\"section-grid\">\r\n        <div>\r\n          <span class=\"section-label\">De Klant<\/span>\r\n          <h2>20 jaar vakmanschap \u2014 nu ondersteund door een website en advertentie-accounts die converteren<\/h2>\r\n          <p>Shutters Inc. is een Nederlandse fabrikant van op maat gemaakte houten, aluminium en kunststof raamluiken en produceert alles in hun eigen fabriek in Haaksbergen. Met FSC-gecertificeerd hout, gratis inmeten aan huis en 20 jaar ervaring in het vak, leveren en monteren zij in heel Nederland, Belgi\u00eb, Duitsland en Frankrijk.<\/p>\r\n          <p>Over het product en het vakmanschap was nooit twijfel \u2014 de website en de betaalde campagnes moesten worden ingehaald om hetzelfde niveau te bereiken.<\/p>\r\n          <div class=\"meta-box\">\r\n            <div class=\"meta-row\"><span class=\"k\">Klant<\/span><span class=\"v\"><a href=\"https:\/\/shuttersinc.nl\/\" target=\"_blank\" rel=\"noopener\">Shutters Inc.<\/a><\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Branche<\/span><span class=\"v\">Productie van Luiken op Maat<\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Locatie<\/span><span class=\"v\">Haaksbergen, NL \u00b7 levert aan NL, BE, DE, FR<\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Diensten<\/span><span class=\"v\">Website Vernieuwing, Google Ads, Meta Ads<\/span><\/div>\r\n            <div class=\"meta-row\"><span class=\"k\">Tijdsbestek<\/span><span class=\"v\">Lopende maandelijkse samenwerking<\/span><\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"side-image\">\r\n          <img decoding=\"async\" src=\"https:\/\/shuttersinc.nl\/wp-content\/uploads\/2026\/06\/houten-luiken-categorie-1.webp\" alt=\"Shutters Inc. \u2014 houten luiken\">\r\n          <div class=\"brand-badge\">\r\n            <img decoding=\"async\" src=\"https:\/\/shuttersinc.nl\/wp-content\/uploads\/2024\/10\/shutters-inc-buitenluiken-logo-alt.webp\" alt=\"Shutters Inc.\">\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section alt\" id=\"challenge\">\r\n    <div class=\"wrap\">\r\n      <div class=\"section-grid\">\r\n        <div style=\"grid-column:1\/-1;max-width:760px;\">\r\n          <span class=\"section-label\">De Uitdaging<\/span>\r\n          <h2>Een sterk product, maar een website en advertentie-accounts die tegenwerkten<\/h2>\r\n          <ul class=\"bullet-list\">\r\n            <li>Geen eenvoudige manier voor bezoekers om online de prijs te berekenen van een op maat gemaakt houten, aluminium of kunststof luik<\/li>\r\n            <li>Het Google Ads-budget lekte weg naar zoekopdrachten op merknamen van concurrenten, marktplaatsen en puur informatieve zoekopdrachten<\/li>\r\n            <li>Nieuwere Duitstalige campagnes vereisten een andere structuur dan de reeds gevestigde Nederlandse campagnes<\/li>\r\n            <li>Meta's Duitse leadcampagne was verspreid over een geografisch gebied dat veel groter was dan de regio die Shutters Inc. daadwerkelijk kan bedienen<\/li>\r\n          <\/ul>\r\n          <p>Shutters Inc. beschikte over het product, de fabriek en 20 jaar vakmanschap \u2014 maar de digitale kant liep achter. Bezoekers konden online geen snelle, nauwkeurige prijsopgave voor hun luiken krijgen, en de betaalde campagnes die dat verkeer genereerden, gaven geld uit aan de verkeerde zoekopdrachten en regio's.<\/p>\r\n          <p>Vooral de Duitse markt beroond zich nog in de opbouwfase \u2014 meer dan de helft van het advertentiebudget ging daar naartoe, maar zonder de campagnestructuur en targetingdiscipline die de gevestigde Nederlandse campagnes al hadden.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section\" id=\"what-we-did\">\r\n    <div class=\"wrap\">\r\n      <span class=\"section-label\">Wat We Hebben Gedaan<\/span>\r\n      <h2>3 kanalen, \u00e9\u00e9n ge\u00efntegreerde strategie<\/h2>\r\n      <div class=\"workstreams\" style=\"grid-template-columns:repeat(3,1fr);\">\r\n        <div class=\"ws-card\">\r\n          <span class=\"ws-tag\">Web &amp; App Building<\/span>\r\n          <h3>Website Vernieuwing &amp; Offerte Configurator<\/h3>\r\n          <p>Een aangepaste prijsconfigurator rechtstreeks in de site gebouwd, zodat bezoekers direct de prijs voor houten, aluminium of kunststof luiken kunnen berekenen in plaats van te wachten op een handmatige offerte. Daarnaast hebben we de websitesnelheid en Core Web Vitals verbeterd \u2014 wat direct bijdraagt aan een sterkere organische aanwezigheid en een hogere conversie op de site.<\/p>\r\n        <\/div>\r\n        <div class=\"ws-card\">\r\n          <span class=\"ws-tag\">Paid &amp; Performance<\/span>\r\n          <h3>Google Ads \u2014 Herstructurering Search<\/h3>\r\n          <p>Elke campagne opnieuw opgebouwd per productgroep \u2014 hout, aluminium, kunststof \u2014 zodat elke advertentiegroep gericht is op z'n eigen product in plaats van met zichzelf te concurreren. Uitsluitingszoekwoorden toegevoegd om uitgaven aan concurrenten, marktplaatsen en informatieve zoekopdrachten te stoppen, en de aansluiting tussen zoekwoorden en landingspagina's hersteld. De meeste optimalisatie-inspanningen gingen naar de nieuwere Duitstalige campagnes.<\/p>\r\n        <\/div>\r\n        <div class=\"ws-card\">\r\n          <span class=\"ws-tag\">Paid &amp; Performance<\/span>\r\n          <h3>Meta Ads \u2014 Paid Social<\/h3>\r\n          <p>Elke campagne beoordeeld, slecht presterende advertenties gepauzeerd en het budget geheralloceerd naar wat wel werkte. Organisch succesvolle Instagram Reels opnieuw ingezet als betaald advertentiemateriaal zonder extra productiekosten, de geografische targeting van de Duitse leadcampagne gecorrigeerd naar de regio die Shutters Inc. daadwerkelijk bedient, en server-side tracking (Conversions API) toegevoegd voor een zuiverder signaal.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section alt\" id=\"results\">\r\n    <div class=\"wrap\">\r\n      <span class=\"section-label\">De Resultaten<\/span>\r\n      <h2>Lagere kosten, scherpere targeting, veel meer gekwalificeerd verkeer<\/h2>\r\n      <div class=\"big-stats\" style=\"grid-template-columns:repeat(4,1fr);\">\r\n        <div class=\"results-scan-line\"><\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">-54%<\/div>\r\n          <div class=\"lbl\">Google Ads kosten per klik<\/div>\r\n        <\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">+132%<\/div>\r\n          <div class=\"lbl\">Stijging conversiepercentage<\/div>\r\n        <\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">-62%<\/div>\r\n          <div class=\"lbl\">Meta Ads kosten per landingspaginawergave<\/div>\r\n        <\/div>\r\n        <div class=\"big-stat\">\r\n          <div class=\"num\">+233%<\/div>\r\n          <div class=\"lbl\">Groei van het Google Ads-verkeer<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"case-section more-cases\" id=\"more-cases\">\r\n    <div class=\"wrap\">\r\n      <span class=\"section-label\" style=\"display:block;text-align:center;\">Meer Cases<\/span>\r\n      <h2>Bekijk wat we voor andere bedrijven hebben gedaan<\/h2>\r\n      <div class=\"more-grid\">\r\n        <a class=\"more-card\" href=\"\/tuva-euro-bv-case-study\/\">\r\n          <div class=\"more-card-img\"><img decoding=\"async\" src=\"https:\/\/aioclicks.com\/wp-content\/uploads\/2026\/04\/Tuva-Euro-scaled.webp\" alt=\"Tuva Euro BV\"><\/div>\r\n          <div class=\"more-card-body\">\r\n            <span class=\"tag\">SEO \u00b7 AI Search &amp; GEO<\/span>\r\n            <h4>Hoe Tuva Euro BV van nul zichtbaarheid naar pagina 1-rankings in de hele EU ging<\/h4>\r\n          <\/div>\r\n        <\/a>\r\n        <a class=\"more-card\" href=\"\/lezzet-kapimda-case-study\/\">\r\n          <div class=\"more-card-img\"><img decoding=\"async\" src=\"https:\/\/aioclicks.com\/wp-content\/uploads\/2026\/05\/Lezzet-kapimda.png\" alt=\"Lezzet Kap\u0131mda\"><\/div>\r\n          <div class=\"more-card-body\">\r\n            <span class=\"tag\">Content &amp; Conversion \u00b7 Paid &amp; Performance<\/span>\r\n            <h4>Hoe Lezzet Kap\u0131mda in 12 maanden groeide naar 50.000 organische volgers<\/h4>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"close-cta\">\r\n    <div class=\"wrap\">\r\n      <h2>Benieuwd hoe dit er voor uw bedrijf uitziet?<\/h2>\r\n      <p>Begin met een gratis scan \u2014 zie precies waar u vandaag staat op Google en in AI-zoekopdrachten.<\/p>\r\n      <a href=\"\/free-analysis\/\" class=\"btn\"><span class=\"btn-inner\">Start Hier \u2014 Gratis Scan<\/span><\/a>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<script>\r\n(function(){\r\n  var bs = document.querySelector('.big-stats');\r\n  if(!bs) return;\r\n  var animated = false;\r\n  function trigger(){\r\n    if(animated) return;\r\n    animated = true;\r\n    bs.classList.add('is-scanned');\r\n  }\r\n  if('IntersectionObserver' in window){\r\n    var obs = new IntersectionObserver(function(entries){\r\n      entries.forEach(function(entry){\r\n        if(entry.isIntersecting){ trigger(); obs.unobserve(bs); }\r\n      });\r\n    }, {threshold:0, rootMargin:'-45% 0px -45% 0px'});\r\n    obs.observe(bs);\r\n  } else {\r\n    trigger();\r\n  }\r\n})();\r\n<\/script>\r\n\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\/Cases\/Shutters Inc. Web &amp; App Building Paid &amp; Performance Hoe Shutters Inc. de Google Ads-kosten met 54% verlaagde en het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5021,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6140","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/pages\/6140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/comments?post=6140"}],"version-history":[{"count":6,"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/pages\/6140\/revisions"}],"predecessor-version":[{"id":6160,"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/pages\/6140\/revisions\/6160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/media\/5021"}],"wp:attachment":[{"href":"https:\/\/wp.aioclicks.com\/nl\/wp-json\/wp\/v2\/media?parent=6140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}